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The Dark Side of AI #10: Coca-Cola's Flavor Flop, AI's Power Gluttony, and ChatGPT's Unsustainable Thirst
AI offers great potential, but is it truly green? If you guessed no, you're right on the mark. Let's dive deeper into the Dark Side of AI episode 10.
Established in 1886, Coca-Cola has consistently reinvented itself. And with the rise of AI, they weren't about to be left behind! The iconic soda brand recently showcased a new flavor crafted by artificial intelligence, touting it as the next big thing in beverages.
But is this truly groundbreaking, or merely a marketing tactic?
Some taste testers voiced their disappointment, feeling the flavor fell flat. Moreover, leveraging AI for recipes sparks ethical debates: Who's accountable if this AI-developed concoction flops or proves hazardous? Whether it's a PR misstep or a true innovation, we'll let you decide.
AI, while transforming how we consume and promoting sustainability, is ironically becoming a power glutton. A University of Amsterdam study suggests AI's energy demands could rival that of entire countries – think Ireland. ChatGPT guzzles a staggering 564 MWh daily, equivalent to charging 41 billion cellphones. And by 2027, this could match power consumption of countries as big as Sweden.
AI's environmental footprint isn't just about power. Research indicates that Microsoft's water usage has shot up, largely attributed to its AI endeavors. Taking ChatGPT, the most notable AI model, as an example, its thirst for water is massive! Beyond the 700,000 liters for training GPT-3 - akin to a nuclear plant's intake - this chatbot sips roughly half a liter of water for every 35 user inputs.
As AI models multiply and gain traction, our water resources might just feel the strain.
In the end, AI's environmental toll might be heftier than we'd like to admit. Does it truly help in curbing waste? That's still up for debate. Stay tuned with us on Twitter and Discord for more insights!
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